40-31-24. Promotional and advertising activities of department.

The Department of Agriculture and Natural Resources shall plan and conduct campaigns for dairy commodity advertising, publicity, and sales promotion, research and educational campaigns, to increase the consumption of dairy products, and may contract for any advertising, publicity, and sales promotion, research and educational service. The department shall have the power and duty to make in the name of the American Dairy Association such advertising contracts and other agreements as it deems desirable, and to promote the sale and consumption of dairy products on either a state or national basis.

Source: SL 1951, ch 5, §§ 3, 4; SL 1955, ch 4, §§ 3, 4; SDC Supp 1960, §§ 4.2203 (7), 4.2204; SL 2021, ch 1 (Ex. Ord. 21-3), § 51, eff. Apr. 19, 2021.