Rule 20:06:10:17 Statements about an insurer.
about an insurer. An advertisement or solicitation may not contain
statements which are untrue in fact, or by implication misleading, with respect
to the assets, corporate structure, financial standing, age, or relative
position of the insurer in the insurance business. An advertisement or
solicitation may not contain a recommendation by a commercial rating system
unless it clearly indicates the purpose of the recommendation and the
limitations of the scope and extent of the recommendation.
4 SDR 6, effective August 9, 1977; 12 SDR 151, 12 SDR 155, effective July 1,
1986; 27 SDR 54, effective December 4, 2000; 38 SDR 116, effective January 10,
Authority: SDCL 58-33A-7.
Implemented: SDCL 58-33-7, 58-33-8, 58-33-10, 58-33A-8, 58-33A-10.
Back to 20:06:10