58-33A-2 Purpose of chapter.
Purpose of chapter.
The purpose of this chapter is to establish guidelines and
permissible and impermissible standards of conduct in the solicitation of and advertising of life and
health insurance in a manner which:
Prevents unfair, deceptive, and misleading advertising;
Is conducive to accurate presentation and description to the insurance-buying public
through the advertising media and material used by insurance producers and companies;
Provides for the full disclosure of the benefits, limitations, and exclusions of policies sold;
Sets forth minimum standards and guidelines to assure a full and truthful disclosure to the
public of all material and relevant information in the advertising of life insurance policies
and annuity contracts;
Requires insurers to deliver to purchasers of life insurance information which will
improve the buyer's ability to select the most appropriate plan of life insurance for the
Improves the buyer's understanding of the basic features of the policy which has been
purchased or which is under consideration;
Improves the ability of the buyer to evaluate the relative costs of similar plans of life
Provides reasonable standardization and simplification of terms and coverages of health
insurance policies and subscriber contracts of nonprofit hospital, medical, and dental
service associations to facilitate public understanding and comparison;
Eliminates provisions contained in health insurance policies and subscriber contracts of
nonprofit hospital, medical, and dental service associations which may be misleading or
unreasonably confusing in connection either with the purchase of such coverages or with
the settlement of claims; and
Provides for full disclosure in the sale of life or health coverages.
SL 1999, ch 240, § 2; SL 2000, ch 251, § 3; SL 2001, ch 286, § 211.