<html xmlns="http://www.w3.org/1999/xhtml"><head><meta charset="UTF-8" /><title></title><meta name="Generator" content="PowerTools for Open XML" /><style>span { white-space: pre-wrap; } p.s481b6078-875d-432e-8955-fc7e72533622P0 { margin-top: 0; margin-bottom: 0; margin-left: 0; margin-right: 0; text-indent: 0.00in; text-align: justify; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; line-height: 108%; } span.s481b6078-875d-432e-8955-fc7e72533622C0 { color: black; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } span.s481b6078-875d-432e-8955-fc7e72533622C0-000000 { color: #0000FF; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: bold; margin: 0; padding: 0; } span.s481b6078-875d-432e-8955-fc7e72533622C0-000001 { color: black; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: bold; margin: 0; padding: 0; } span.s481b6078-875d-432e-8955-fc7e72533622000002 { color: black; background: white; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } span.s481b6078-875d-432e-8955-fc7e72533622C0-000003 { color: #0000FF; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } </style></head><body><div><p dir="ltr" class="s481b6078-875d-432e-8955-fc7e72533622P0"><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">    </span><a href="https://sdlegislature.gov/Rules?Rule=20:50:04:05"><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000000">20:50:04:05</span></a><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000001">.  Use of word "doctor."</span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0"> No optometrist, when using the title of "doctor" in advertising, may qualify it in any way other than by the use of the word "optometrist." When not using the title, </span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">an </span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">optometrist may use the letters "O.D." </span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">after the optometrist's name, </span><span class="s481b6078-875d-432e-8955-fc7e72533622C0">or the word "optometrist," or both.</span></p><p dir="ltr" class="s481b6078-875d-432e-8955-fc7e72533622P0"><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622000002"> </span></p><p dir="ltr" class="s481b6078-875d-432e-8955-fc7e72533622P0"><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">    </span><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000001">Source:</span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0"> SL 1975, ch 16, § 1; 6 SDR 66, effective January 8, 1980; 12 SDR 78, effective November 10, 1985; 12 SDR 151, 12 SDR 155, effective July 1, 1986</span><span class="s481b6078-875d-432e-8955-fc7e72533622C0">; 49 SDR 12, effective August 14, 2022</span><span class="s481b6078-875d-432e-8955-fc7e72533622C0">.</span></p><p dir="ltr" class="s481b6078-875d-432e-8955-fc7e72533622P0"><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">    </span><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000001">General Authority:</span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0"> SDCL </span><a href="https://sdlegislature.gov/Statutes?Statute=36-7-15"><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000003">36-7-15</span></a><span class="s481b6078-875d-432e-8955-fc7e72533622C0">(2)</span><span class="s481b6078-875d-432e-8955-fc7e72533622C0">.</span></p><p dir="ltr" class="s481b6078-875d-432e-8955-fc7e72533622P0"><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0">    </span><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000001">Law Implemented:</span><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622C0"> SDCL </span><a href="https://sdlegislature.gov/Statutes?Statute=36-7-15"><span class="s481b6078-875d-432e-8955-fc7e72533622C0-000003">36-7-15</span></a><span class="s481b6078-875d-432e-8955-fc7e72533622C0">(</span><span class="s481b6078-875d-432e-8955-fc7e72533622C0">2</span><span class="s481b6078-875d-432e-8955-fc7e72533622C0">).</span></p><p dir="ltr" class="s481b6078-875d-432e-8955-fc7e72533622P0"><span xml:space="preserve" class="s481b6078-875d-432e-8955-fc7e72533622000002"> </span></p></div></body></html>