<html> <head> <title>Rule 61:24:07:02 Use of the word "free."</title> <META NAME="Keywords" Content="Administrative Rules 61:24:07:02"> <META NAME="Description" Content="Administrative Rules 61:24:07:02 Use of the word "free.""> <meta name=Generator content="Microsoft Office HTML Filter 2.0"> <meta http-equiv=Content-Type content="text/html; charset=windows-1252"> <meta name=Originator content="Microsoft Word 10"> <style> <!-- --> </style> </head> <body lang=EN-US> <div> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <b>61:24:07:02.</b><b>Use of the word &quot;free.&quot;</b> No dealer may use the term &quot;free&quot; or similar representations in advertising unless the advertiser complies with the federal trade commission's &quot;Guide Concerning Use of the Word 'Free' and Similar Representations,&quot; 16 C.F.R. Part 251 (January 1, 1991).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <b>Source:</b> 18 SDR 203, effective July 1, 1992.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <b>General Authority:</b>SDCL <A HREF="/statutes/DisplayStatute.aspx?Type=Statute&Statute=32-6B-63">32-6B-63.</A></p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <b>Law Implemented:</b>SDCL <A HREF="/statutes/DisplayStatute.aspx?Type=Statute&Statute=32-6B-63">32-6B-63.</A></p> </div> </body> </html>