<html xmlns="http://www.w3.org/1999/xhtml"><head><meta charset="UTF-8" /><title></title><meta name="Generator" content="PowerTools for Open XML" /><style>span { white-space: pre-wrap; } p.s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0 { margin-top: 0; margin-bottom: 0; margin-left: 0; margin-right: 0; text-indent: 0.00in; text-align: justify; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; line-height: 108%; } span.s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0 { color: black; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } span.s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000 { color: #0000FF; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: bold; margin: 0; padding: 0; } span.s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000001 { color: black; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: bold; margin: 0; padding: 0; } span.s76b2a2b8-95fb-40a6-a96f-bde778bffaae000002 { color: black; background: white; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } span.s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000003 { color: #0000FF; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } </style></head><body><div><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    </span><a href="https://sdlegislature.gov/Rules?Rule=44:90:10:15"><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">44</span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">:</span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">90</span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">:</span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">10</span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">:</span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000000">15</span></a><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000001">.  Target audience -- Establishments and adult cardholders only -- Prohibition on advertising to practitioners.</span><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0"> </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Advertisements must be targeted as directly as possible to other establishments, cardholders who are 21 years of age or older, and readers of medical publications. Advertisements may not target:</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaae000002"> </span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    (1)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Non-cardholders, including:</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">            (a)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Suggesting a medical evaluation; or</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">            (b)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Interacting with the public at events sponsored by the establishment;</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    (2)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Anyone under the age of 21, including:</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">            (a)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Depicting anyone under 21 years of age; or</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">            (b)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Using cartoons, toys, or other products or images commonly associated with or marketed to individuals under 21 years of age; or</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    (3)  </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">Practitioners or health care facilities, other than advertising in medical publications.</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaae000002"> </span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000001">Source:</span><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0"> </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">48 SDR 40, effective October 5, 2021.</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000001">General Authority:</span><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0"> </span><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">SDCL </span><a href="https://sdlegislature.gov/Statutes?Statute=34-20G-72"><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000003">34-20G-72</span></a><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">(5)(i).</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">    </span><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000001">Law Implemented:</span><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0"> </span><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">SDCL </span><a href="https://sdlegislature.gov/Statutes?Statute=34-20G-72"><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0-000003">34-20G-72</span></a><span class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeC0">(5).</span></p><p dir="ltr" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaaeP0"><span xml:space="preserve" class="s76b2a2b8-95fb-40a6-a96f-bde778bffaae000002"> </span></p></div></body></html>