<html xmlns="http://www.w3.org/1999/xhtml"><head><meta charset="UTF-8" /><title></title><meta name="Generator" content="PowerTools for Open XML" /><style>span { white-space: pre-wrap; } p.s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0 { margin-top: 0; margin-bottom: 0; margin-left: 0; margin-right: 0; text-indent: 0.00in; text-align: justify; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; line-height: 108%; } span.s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0 { color: black; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } span.s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000000 { color: #0000FF; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: bold; margin: 0; padding: 0; } span.s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000001 { color: black; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: bold; margin: 0; padding: 0; } span.s6e485f5c-82c5-4f5f-bfc1-7413505f31da000002 { color: black; background: white; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } span.s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000003 { color: #0000FF; background: white; font-family: 'Times New Roman', 'serif'; font-size: 12pt; font-style: normal; font-weight: normal; margin: 0; padding: 0; } </style></head><body><div><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    </span><a href="https://sdlegislature.gov/Rules?Rule=44:90:10:17"><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000000">44:90:10:17</span></a><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000001">.  Prohibited content -- Advertisements.</span><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0"> </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">No advertisement for a medical cannabis establishment may:</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31da000002"> </span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (1)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Make deceptive, false or misleading statements;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (2)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Make claims related to potency beyond listing the cannabinoid content of the cannabis or cannabis product advertised, as verified by a testing facility;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (3)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Depict consumption of cannabis or cannabis products;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (4)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Depict pregnancy, breastfeeding, or operating a motorized vehicle, boat or machinery;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (5)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Depict or refer to candy or a specific type of candy;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (6)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Use a trademark associated with a non-cannabis product</span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (7)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Use a parody or other use that has similarity to the original;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (8)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Encourage the transportation of cannabis across state lines or otherwise encourage illegal activity;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (9)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Assert that cannabis is safe because it is regulated by the department, tested by a testing facility, or otherwise endorsed by any government agency;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (10)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Make claims that cannabis has curative or therapeutic effects;</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (11)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Claim any health or physical benefits; or</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    (12)  </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">Encourage excessive or rapid consumption.</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31da000002"> </span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000001">Source:</span><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0"> </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">48 SDR 40, effective October 5, 2021.</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000001">General Authority:</span><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0"> </span><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">SDCL </span><a href="https://sdlegislature.gov/Statutes?Statute=34-20G-72"><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000003">34-20G-72</span></a><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">(5)(i).</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">    </span><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000001">Law Implemented:</span><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0"> </span><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">SDCL </span><a href="https://sdlegislature.gov/Statutes?Statute=34-20G-72"><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0-000003">34-20G-72</span></a><span class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daC0">(5).</span></p><p dir="ltr" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31daP0"><span xml:space="preserve" class="s6e485f5c-82c5-4f5f-bfc1-7413505f31da000002"> </span></p></div></body></html>