70:04:07:10.  Symbols on tourist-oriented directional signs. A tourist-oriented business may request a symbol to be placed on the sign depicting the type of business advertised by the sign. Any symbol must be generic in nature and may not contain the logo of specific businesses. General service sign symbols and the symbols for recreational and cultural interest area signs allowed by the Manual on Uniform Traffic Control Devices for Streets and Highways, Eleventh Edition, are allowed for use on tourist-oriented directional signs. Any symbol not specifically allowed by the Manual on Uniform Traffic Control Devices for Streets and Highways, Eleventh Edition, must be reviewed and approved by the Transportation Commission prior to use.

    Source: 39 SDR 120, effective January 9, 2013; 51 SDR 52, effective November 11, 2024.

    General Authority: SDCL 31-29-80.1.

    Law Implemented: SDCL 31-29-80.1.

    Reference: Manual on Uniform Traffic Control Devices for Streets and Highways, Eleventh Edition, December 2023, Federal Highway Administration, U.S. Department of Transportation. Copies may be viewed and printed free of charge at: https://mutcd.fhwa.dot.gov/pdfs/11th_Edition/mutcd11thedition.pdf.