20:03:09:07.  Job opportunities advertising. Help wanted advertisements may not indicate a preference, limitation, specification, or discrimination based on sex unless sex is a bona fide occupational qualification for the particular job involved. The placement of an advertisement in columns classified by publishers on the basis of sex, such as columns headed male or female, is an expression of a preference, limitation, specification, or discrimination based on sex. The classification of columns by publishers on the basis of sex is a violation of SDCL 20-13.

          Source: SL 1975, ch 16, § 1; 12 SDR 151, 12 SDR 155, effective July 1, 1986.

          General Authority:SDCL 20-13-27.

          Law Implemented:SDCL 20-13-10, 20-13-11, 20-13-13, 20-13-26.