20:10:32:55.  Lifeline and link-up advertising requirements -- Annual report on outreach efforts. An eligible telecommunications carrier shall annually notify the availability of the federal lifeline and link-up assistance programs to each of its existing customers residing in the carrier's designated service area by written notification provided directly to the existing customers. A new customer residing in the carrier's designated service area shall receive written notification of lifeline and link-up assistance programs within 30 days after receiving telecommunications services. An eligible telecommunications carrier shall annually advertise the availability of lifeline and link-up services in media of general distribution throughout its service areas. As part of its annual certification filing, an eligible telecommunications carrier shall submit a report on its outreach efforts designed to increase participation in the lifeline and link-up assistance programs to the commission. The report shall be filed by June first of each year and shall report on the eligible telecommunications carrier's outreach activities for the previous year.

          Source: 32 SDR 231, effective July 10, 2006; 34 SDR 67, effective September 11, 2007.

          General Authority: SDCL 49-31-76, 49-31-77, 49-31-81.

          Law Implemented: SDCL 49-31-3, 49-31-78.